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  • Writer's pictureAlist Nation

ÚCHÈ By Amber / Alist Nation

Alist Nation Magazine June 2022

Fashion Spread

ÚCHÈ By Amber is redefining the meaning of innovative fashion through her thought-provoking ideas. ÚCHÈ stands for "ideas" in Igbo, the native tongue and origin of her founders, Igbo, Nigerian sisters Joy and Amber Orah. The gender fluid, Dubai based brand debuted with her first capsule collection in September of 2019, introducing for the first time, The Bumbag Top, an original Idea from creative director Amber Orah. As the name suggests, ÚCHÈ hopes to inspire her audience to be unapologetically curious.) Available at


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